tag:blogger.com,1999:blog-4052513093685017520.post6895535308229117334..comments2023-08-24T02:57:24.642-05:00Comments on BrainZooming: Lessons from Kansas City Infobank - Get on the PhoneMike Brownhttp://www.blogger.com/profile/15071240714996517517noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-4052513093685017520.post-19170009595436904432009-08-27T19:44:45.231-05:002009-08-27T19:44:45.231-05:00Definitely. In my company's case, this tactic ...Definitely. In my company's case, this tactic also works well for trying to expand our customer base.<br /><br />In fact, I just went from thinking about sending a mass e-mail to a huge list of potential customers, to calling up a concentrated list of strategically appropriate potential clients...and the second option made a lot more <a href="http://www.simplifythis.com/blog/simplifythisnews/91/" rel="nofollow">sense</a>.@AbhinavatSThttp://www.simplifythis.com/blognoreply@blogger.comtag:blogger.com,1999:blog-4052513093685017520.post-56104591960675570382009-08-26T22:57:33.781-05:002009-08-26T22:57:33.781-05:00It's interesting how each of us brings our cur...It's interesting how each of us brings our current situation to a post. When I wrote this, I was thinking about people who dump questions in emails, and then start long, reply all email chains trying to get questions answered.<br /><br />Both you and one other reader who emailed (ironically) both put it in the context of research questions. That's why I love diversity of thought!<br /><br />If you have the time to call people and talk with them, you'll definitely get a better sense of understanding their needs. Just remember that it may not be quantitative, and probably won't be unbiased (since you're doing the calling), but it will do more to build ties to your customers. Thanks for commenting! MikeMike Brownhttps://www.blogger.com/profile/15071240714996517517noreply@blogger.comtag:blogger.com,1999:blog-4052513093685017520.post-55099896486560030412009-08-24T08:50:01.659-05:002009-08-24T08:50:01.659-05:00The online invoicing business (Simplifythis.com) f...The online invoicing business (Simplifythis.com) for which I work has a one-month trial period for it customers, but unless the customer comes to us with a question or comment, we have no way of knowing what they think of our product, and no way to increase our customers' conversion rate at the end of their trials.<br /><br />I'm designing a simple e-survey to send out during the third week but since our customers are entrepreneurs and smbiz owners, a good, old-fashioned phone call would probably work better.<br /><br />It's quicker and likely has a much higher response rate - it's tougher to not answer when your "survey" is actually a conversation. Thanks for the tip!@AbhinavatSThttp://www.simplifythis.comnoreply@blogger.com