Sometimes that comment unfortunately is reversed. I see cases where the c-level crowd is out of touch yet, stategy and tactics both are managed well below. That is not always the case, but unfortunately they don't always test for strategic thinking when handing out titles.
DA - Your point is exactly the one behind this poster.
A strategy may seem very cleat to a senior management group, but it can be so generalized and jargon filled that it doesn't mean anything to anyone else. And when everybody in the business isn't a part of it, there will be a shipwreck.
BrainzoomingTM is a daily blog sharing innovation and strategic thinking approaches readers can quickly apply in both their business and personal lives.
It's written by Mike Brown, an award-winning marketer and strategist with extensive experience in research, market analysis and planning, communications, and sponsorship marketing.
Brainzooming combines lateral thinking techniques, strategic planning processes, humor, and a DIY sensibility to give readers a steady stream of highly engaging and implementable ideas that create new possibilities for success.
A. Mike Brown is a Strategic Innovation Catalyst at Brainzooming™.
He has been at the forefront of leading Fortune 500 culture change, contributing new approaches in research, developing simplified tools for strategic planning, and aligning sales, marketing, and communications strategies for maximum business results. Additionally, he's won multiple awards for his strategic brand-building approach to customer experiences in NASCAR and conference event marketing efforts. He has accomplished these successes through a teaching orientation and providing non-experts with dynamic tools so they can succeed like experts.
He's been a frequent, repeat speaker for organizations, associations, and universities, including:
MIT Center for Transportation & Logistics
American Marketing Association
Business Marketing Association
PR Society of America
American Advertising Federation
American Strategic Management Institute
International Research Conference on Service Quality
CMO Summit
Frost & Sullivan MindXChange
The Market Research Event
Transportation Marketing Communications Association
Freelance Exchange
Wireless World
Through these sessions, he has shared the Brainzooming approach with thousands of business people, helping them adapt it to strategic planning, branding, marketing, and social media opportunities and challenges.
From the Funny Eye for the Corporate Guy Blog series, Apprehensories.
2 comments:
Mike,
Sometimes that comment unfortunately is reversed. I see cases where the c-level crowd is out of touch yet, stategy and tactics both are managed well below. That is not always the case, but unfortunately they don't always test for strategic thinking when handing out titles.
DA
DA - Your point is exactly the one behind this poster.
A strategy may seem very cleat to a senior management group, but it can be so generalized and jargon filled that it doesn't mean anything to anyone else. And when everybody in the business isn't a part of it, there will be a shipwreck.
Mike
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