New Brainzooming Articles at Brainzooming.com

Saturday, January 30, 2010

The Daily Blog Has Moved to Brainzooming.com!

As of February 1, 2010, all new Brainzooming posts will be at Brainzooming.com.

To View the Daily Brainzooming Blog: You can go right to the up-to-date daily Brainzooming blog at this link.

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Thanks to all of you for following and reading the blog! We appreciate your support and readership and are excited for you to join us at Brainzooming.com!

Friday, January 29, 2010

Are You Facing a Creative Imbalance?

Being in the transportation industry (as I was) meant a lot of time spent thinking about balance, and not being too heavy inbound or outbound. In moving things (or people), the ideal state is the same number arriving and departing. If you're too heavy outbound, it means you have lots of things going out, but very few coming in. Heavy inbound is the opposite - many things arriving, but few leaving. Within the economy, there are distinct geographic and industrial patterns in the movement of goods and people. As a result, transportation providers are constantly trying to achieve balance within their networks.

All of this has a direct tie to creativity. It's not difficult to find yourself in creative imbalance, with a disconnect between the amount of creativity you're producing and the creative elements you're taking in to fuel your own pursuits.

Typically, I run heavy on the outbound side of creativity. Part of it is my personality; part of it is a strategy to provide real-life testing of the various creativity-instigating exercises and tools I share. If I'm creatively spent and a particular approach helps spur my creativity, chances are it will work for you as well.

Right now though, I'm so heavy outbound, it's a little ridiculous. Beyond blogging and tweeting, I've been doing a lot of proposal writing (which is a wonderful situation to have), building messaging for the business side of Brainzooming, and trying to do more commenting and guest blogging, too.

One problem of being too heavy outbound in transportation is you wind up with all the equipment you need to function located somewhere else. You have problems making commitments because you lack necessary resources.

What that means for me in the creativity world is trying to force myself to schedule an all inbound day - no blog writing, no tweeting, no thinking about what I should be communicating. Simply a day to read, absorb, replenish, and learn, unencumbered by the need to say something.

Quite a goal, and I'll let you know when it's achieved! In the meantime, how's your creative balance? - Mike Brown

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Thursday, January 28, 2010

Now That You've Abandoned Your New Year's Resolution, How About a Proper Goal? - Guest Post by Alex Wolf

It's a blast seeking out people to be Brainzooming guest authors because it leads to finding so many creative people working on fascinating projects. This week is no exception.

As with most of the guest bloggers, I first met Alex Wolf on Twitter. I soon found my way to her website where she describes herself as a blogger, photographer, traveller, software trainer, booklover and "positivity central." Beyond that, she details how she's 1 girl taking on 101 goals in 1001 days. Her 101 goals adventure began on January 1, 2009 and will end September 29, 2011. So far, it's taken her all over the world, led to two tattoos, working at a film festival, made her a vegetarian, introduced her to many new friends and made her a very Can Do kind of girl. 2010 is going to be the busiest year in her 101 goals plan and includes climbing a mountain (April), white water rafting (May) and starting to work towards a parachuting qualification (July or August), among other things.

Given how innovative Alex's undertaking is, I asked her to share her perspectives on goal setting strategy with all of you:

If you started a New Year's Resolution (NYR for short) this year, you've probably abandoned it already. Most of them don't survive the third week of January. But hey, don't feel down. It's a good thing when one fails. It gives you a chance to go back to the basics and make proper goals.

According to most studies, including this recent one in The Guardian, NYRs are doomed to failure because of the way they're made. In short, they're all about end destination and rarely focus on how to actually get there. Lose weight, get promoted, fall in love. They're dreams. They're wishes. But that’s all they usually are, and that’s why they usually fail.

Here are some key differences between NYRs and good goals:

  • An NYR is impersonal, cookie cutter dreaming. A good goal is personal and something you can get enthusiastic about.
  • An NYR is a one-line throw away. A good goal is defined, specific and holds you accountable.
  • AN NYR has no end date or target. A good goal has a time frame/conclusion built in.
Let me give you a practical example:

NYR: "Get fit"

Analysis: Hard to analyze something so ill-defined! It’s completely generic, has no connection to the person making it, and has no time frame. There’s also no accountability to it – you can hardly ask someone if they ‘got fit’ over the weekend in the same way you can ask them if they went to the gym three times last week.

Good goal: "Complete enough training between January and the end of March to compete in my local half marathon in April"

Analysis: It’s specific and personal to the goal maker. They’ve set a timeframe and criteria for how they’ll know the goal is complete. It’s flexible enough to fit in with their real life. It’s also accountable – people will know if they don’t do the training and can’t compete.

This is all very obvious stuff, of course, but it can be hard to focus on the basics of good goal setting during resolution silly season. Now that the 2010 NYR silly season is over though, and no one's watching, how about quietly turning some of your dreams into real, solid goals?

It’s easy and you can do it in three steps.

1. Set Goals, Not Dreams

Go right back to the goal setting basics, make your goals SMART. Make sure the goals you end up with are goals you can get excited about.

2. Make Realistic And Ongoing Commitments

Commit to working on your goals when you can; try and define when those times are. Carry a list of goals with you and read it occasionally. Stay focused on why you want to achieve these things and what you need to do next to move forward.

3. Start Moving

Get started then keep going. It's that simple. A pragmatic goal being worked on when you can is so much better than your voice singing in the annual NYR failure chorus. And you deserve better! - Alex Wolf


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Wednesday, January 27, 2010

8 Ways Social Media Benefits Events

Incorporating social media (via Twitter, blogging, video, community sites, LinkedIn, Facebook, etc.) is a growing phenomenon for live and virtual events. Last week included a swing through Chicago for strategy development on two conferences where I produced social media in 2009. I'll be heavily involved in growing the social media presence for both events (the national Business Marketing Association and the American Marketing Association Market Research Conferences) again in 2010.

According to attendees and event industry observers, we introduced more innovative social media experiences than even many tech-oriented events. This impact at the front end of producing event-based social media comes from the fact the activity merges several areas of expertise for Brainzooming, including:
  • Strategy development
  • Customer experience design
  • Social media
  • Event production
Based on first-hand experience, beyond creating a buzz or "newness" for an event, strategically incorporating event-based social media delivers a variety of real benefits:
  • We created additional layers of content beyond capturing speaker talking points. We produced additional commentary, links to relevant information, and video interviews, among other educational assets.
  • We extended the conference impact to audiences outside the event through conference websites and the liberal use of hashtags.
  • It's possible to motivate favorable behaviors through incorporating promotional offers to drive trade show traffic.
  • It provides another way for attendees to become actively engaged in an event.
  • We gained an understanding of audience reactions to presenters on a real-time basis.
  • It's a way to solicit and address on-site customer service issues.
  • Our efforts provided additional educational value by introducing a large percentage of attendees to social media applications.
  • The social media team's presence prompted new interaction opportunities among those engaged in tweeting at each event.
What experiences have you discovered with event-based social media? We've found that realizing the full range of benefits requires a well-planned strategy and "producing" an event's social media effort, not simply leaving it solely to organic development. (Check out the deck we put together for the AMA Marketing Research Conference to get a sense of the range of interactivity we built into the event.)

Through both producing major events and taking a lead on organic social media in a number of smaller events, we've developed many fundamental approaches and look forward to sharing the benefits of these learnings in events this year. And if you're doing event planning, let us know if you're interested in finding out more about how social media can deliver new value for your event. - Mike Brown


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Tuesday, January 26, 2010

Important Update for Those With Brainzooming.blogspot.com Favorited or Viewing through RSS - Moving Time!

I've mentioned a few times about moving the blog to a new website. Well, the time has come!

After this Friday, daily blog publishing on Brainzooming.blogspot.com will stop. Starting today, you can begin to find new, daily blog posts at Brainzooming.com! (Note: Brainzooming.blogspot.com will still be online for now, although archived content has moved to the new site.)

This move has been a long time coming and with the change to the Wordpress platform, the website will now contain the blog plus information on Brainzooming service offerings, presentations I do, and tools that have been previously scattered across other websites.

I'm still learning about the new website and there are more features to be added, but it's been functioning well the past couple of weeks (i.e., it's been feeding email blog subscribers since January 18), so it's ready for the transition.

Here's what you can do to stay current with daily Brainzooming posts:

Thanks to all of you for following and reading the blog! My goal with every post is to provide something of benefit to you on how to better incorporate strategy, creativity, or innovation into your business and personal lives. Since this is about providing value to you, please let me know your thoughts on the new site.

Thanks particularly to Seth Simonds who has been instrumental in creating the foundation and structure for Brainzooming.com!

Again, I appreciate your support and readership and am excited for you to join me at the new Brainzooming.com!


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3 Links Between Your Company and Personal Brands

In a recent blog post, Mike Arauz, a strategist at Undercurrent, raised the issue of how personal and company brands fit together. He addressed the issue in the advertising industry particularly where the personal brands of an agency's employees can readily take on more prominence than its own.

Beyond offering a comment on how I'd handled this situation myself, the post suggested three other important elements in linking company and personal brand strategy:

  • More prominently marketing your personal brand implies you have to manage yourself successfully. As with a company's brand management team, carefully select the people you surround yourself with to help you shape your innovative personal brand strategy.

  • Ideally, your strong personal brand should be complementary to your employer's brand. At a minimum, they shouldn't be in conflict and should work in tandem. At best, the professional characteristics you successfully display in your job should be creatively displayed in your personal brand as well.

  • Make a conscious evaluation of elements from your employer's brand to incorporate into your personal brand for the mutual benefit of both. Are there personality, expertise, or performance attributes your employer is known for that you have come to strongly embody? If so, consider how you can creatively bring these into your personal brand. - Mike Brown

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