Making Every Occasion an Event

While in South Florida, I had dinner with Dave Brown (no relation) who introduced me to my wife and was our boss on the student activities board at Fort Hays State University. We later went to Southern Illinois University as a result of Dave introducing us to his former student activities boss from grad school.

It’s embarrassing that it’s been twenty years since we’ve seen each other because Dave was the first strategic mentor in my career. I learned a number of very important lessons from Dave that have served me incredibly well since; they can probably benefit you also:

• Whenever you’re bringing even a few people together, it’s an event and you should make it special. Under Dave’s tutelage, I produced small coffee house performances and a 5,000 person concert. No matter how many people were attending, he emphasized making the event something memorable. That perspective shaped me to view every meeting or presentation, no matter how small, as an event where there’s a duty to create a memorable experience.
  
• You have to plan and manage the whole host of details for any event. Dave demonstrated the discipline of planning and producing large events. It became quickly clear I wouldn’t get into concert production (Kansas City’s most well-known promoter told me to forget it, because “you start at the bottom and work your way down”). Yet when another mentor entered my career later, and our company started producing large events, I was able to step into a production and on-stage role seamlessly even though I was a market research guy. That opportunity has profoundly shaped my career the last 10 years.
  
• Create a huge vision and stick to it amid all odds against you accomplishing it. Dave created an incredible, nationally-recognized concert series at a small Western Kansas college, attracting an unbelievable string of #1 chart acts. He did it with an often hostile university administration that completely missed the significance of his accomplishments in gaining attention for the university. It was audacious, but it was the right thing for the school, and Dave was going to make it happen no matter what.

There’s a host of other things in my life that Dave shaped, but within this short post, he accounted for me meeting my spouse, making the introduction that ultimately led to me getting a nearly free graduate education, turning me into an “event person,” and paving the way to successfully seize one of the biggest opportunities of my career.

All I can say is “thank you,” and let’s stay in better touch Dave. And if you have a strategic mentor and haven’t done either of these two things lately, I’d suggest you locate them and do the same!