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Monday, July 7, 2008

Creative Quickie - 3 Steps and Pick

When you need to tap your creativity for a new look at an old project, try this 3-step approach with a goal of generating 33 new ideas from each step.

Step 1 – Think Connections: Ask, “What’s this project like?” Generalize the project, select an analogous situation, and then apply attributes, lessons, and possibilities from the analogous situation to your project.

Step 2 – Think Random: Select random words, phrases, and images from a magazine and ask, “What does this word, phrase, or image suggest about possibilities for my project?” Stuck for a good magazine to use? Try “Real Simple” or any other big, picture-rich magazine outside your field.

Step 3 – Think Again: Go back through your 66 current ideas and start pairing them up to generate 33 more possibilities.

Pick: With the 99 ideas you now have, there should at least 10 to 15 possibilities that you can select and directly apply to your old project to enliven it!

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