Saturday Special - Great Guerrilla Marketing in Action

Here's a cool guerrilla marketing example from Southwest Airlines.

At Cleveland-Hopkins Airport, the company has created a tangible way to remind customers of its "No Hidden Fees" benefit and visually reinforce the customer's service experience with Southwest gate agents.

This is a wonderful example of "physical evidence" in services marketing, i.e. taking an intangible and providing some type of tangibility to it to reinforce customer perceptions of service quality or value.




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