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Saturday, December 20, 2008

Saturday Special - Great Guerrilla Marketing in Action

Here's a cool guerrilla marketing example from Southwest Airlines.

At Cleveland-Hopkins Airport, the company has created a tangible way to remind customers of its "No Hidden Fees" benefit and visually reinforce the customer's service experience with Southwest gate agents.

This is a wonderful example of "physical evidence" in services marketing, i.e. taking an intangible and providing some type of tangibility to it to reinforce customer perceptions of service quality or value.


video

Click here for the original post link to see the video if it doesn't appear on your screen.

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