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Thursday, December 4, 2008

You’ve Got Mail

Tuesday brought a variety of great inbox material on strategically addressing the current economic downturn.

Several articles included in a free McKinsey Quarterly email addressed strategy in tough times:

It’s definitely worth signing up to get access to the free McKinsey material. You’ll be able to read and download many articles in its historical library.

Another article was from about innovation in turbulent economic times. The article was featured in the free Innovation Tools newsletter.

Many strategic pieces getting written advise against the potential initial instinct to pull back on everything in the face of uncertainty. Instead, they suggest smart, strategic businesses take advantage of major market shifts, get strategically aggressive, and come out ahead of hesitant competitors.

The challenge is that it’s easier written than done. Here’s to doing it now and being around to write about the successes later!

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