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Wednesday, January 14, 2009

Happy Hour Creativity

Have a creative challenge you’re struggling with? Have a Friday afternoon creative bunch tackle it.

Get your creative team together mid-afternoon this Friday, head to an empty restaurant with a big table (preferably with paper tablecloths for writing ideas), spring for appetizers and drinks, and get their help innovatively addressing your challenge.

A co-worker had a naming challenge last week. On Friday, we followed this approach - bringing along some starter ideas - and with minimal set-up, had a great far-reaching discussion about naming and its broader implications for his effort. To his surprise, within 45 minutes, we had a longer and richer list of ideas than his group had been able to generate over a several week period.

So if you have a problem to solve, what is your creative bunch doing Friday afternoon?

1 comment:

Mike Brown said...

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Leslie said...
Hey, I'll join your group any time. Sounds like a lot of fun!

January 14, 2009 7:35 AM

Mike Brown said...
Leslie - You're welcome to come! The creativity really kicks in when it comes time to pay the check!


January 17, 2009 10:23 PM