Check Yourself Out

Going back through some old files, I re-discovered the following self-assessment that was prepared for my team 13 years ago this month in response to a question about what my expectations were of them. It’s reassuring that with minimal updates, the list of personal checkpoints stills works for our team today. Having stood the test of a dozen years, here it is for you to use as a self-check on your orientation and performance or for adapting and sharing with your own team.

Self-Assessment – You should be known for . . .

• Stepping up to challenges as they arise with your time, effort, learning, innovativeness, etc.
• Honesty--with yourself and with everyone in the department and the company.
• Attention to detail and accuracy in everything that crosses your desk.
• Absolute integrity in using and reporting information.
• Asking and answering for all analysis: "What does it mean for our brands, customers, competitors, and/or the market?" and "What actions do we need to take to realize an advantage from it?"
• Making communication clear and simple--getting to the point without jargon and unessential information. Constantly work to improve both oral and written communication skills.
• Completing assignments in a timely manner.
• Being innovative--what can be done differently to increase efficiency, productivity, value, and revenue or reduce costs?
• Being above reproach in dealings with all parties within and outside of the company-how you conduct yourself reflects on you, your co-workers, the department, and the company.
• Using the knowledge and expertise of others inside and outside the company; recognize and acknowledge their contributions.
• Sharing your own knowledge and expertise with others, i.e., what were the five most important things you learned at a seminar or from a book you just read.
• Being a leader--even if you are not personally heading a group or project.
• Being oriented toward helping people solve problems.
• Embracing technology and using it to further profitable revenue.
• Solving problems if they arise.

Originally delivered 1/09/95