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Thursday, March 6, 2008

Market Research & Consumer Insights Conference Update

Pineapples aren’t necessarily associated with Miami. But pineapples are symbols of hospitality, and that was in full evidence at the marcus evans Market Research & Consumer Insights conference yesterday in South Florida.

As conference chairperson Dr. Daniel Thorpe from Wachovia pointed out, there was a lot of incredible research talent in attendance! Beyond Dan’s look at ROI (which will be featured in the May 2008 Harvard Business Review), there were strong presentations from:

  • Jennifer Nelson (J&J Consumer Healthcare Products) – Developing new insight capabilities
  • Kimarie Matthews (Wells-Fargo) – Using Customer Loyalty to drive change
  • Nancy Robinson & Kate Muhl (iconoculture) – Insights on Moms among young boomers, Gen X, and Millennials
  • Dave Mazur & Dan Teeter (Nissan North America) – Transforming the market research function
I covered strategic thinking for market researchers and will be covering some specifics from the conference here soon.

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