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Wednesday, June 18, 2008

Generating Leads As a Police Detective Would

Based on a reader's recommendation, the request for your comments on what works and doesn't work on the blog is being sweetened. One person who offers a Plus-Minus-Interesting-Recommentation comment on the Monday, June 16 post by next Monday, June 23, 2008 will be selected to receive a copy of the book, “Why Business People Speak Like Idiots: A Bullfighter's Guide” by Brian Fugere, Chelsea Hardaway, and Jon Warshawsky. So please share your perspectives! Thanks!

Police detectives are responsible for identifying and developing leads, often with little actual information to go on, and successfully solving cases. The challenge is not unlike the effort required to find and develop solid leads for business development purposes.

Next time you’re faced with that task, delegate your challenge to a police detective and see how their methods could help you solve the case of the missing customer. Detectives:

  • Interview witnesses & knowledgeable people for clues
  • Gather evidence
  • Check for & analyze fingerprints
  • Perform forensic analysis
  • Search databases for suspects in previous similar cases
  • Work with other related agencies
  • Tap phone lines
  • Conduct surveillance
  • Ask the public for help

Once again, try to generate three ideas for each of the police detective approaches above. And be careful out there!

Note – for the previous post on how to use the Change Your Character technique, click here.

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