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Thursday, June 19, 2008

What "Creating a Strategic Perspective" Looks Like

A few readers have already emailed PMIR comments in response to the opportunity for one of you to win a copy of “Why Business People Speak Like Idiots: A Bullfighter's Guide.” All you have to do to be eligible is to offer a Plus-Minus-Interesting-Recommentation comment on what works and doesn't work for you about this blog from the Monday, June 16 post. The deadline is next Monday, June 23. You can email me the comments if you'd like. Thanks and looking forward to hearing from you!

In other news, as of today, I'm blogging weekly on more mainstream marketing topics at, a new social networking and career development website that launched Monday. Join Schmoozii and check out those blogs as well.

Last night's session on DIY strategic thinking with the National Association of Women Business Owners (NAWBO) was great, and I hope they found value in the exercises relative to programming ideas for the upcoming year. Thanks to long-time friend Amy Hoppenrath for extending the invitation!

A frequent question when I talk about strategic thinking approaches is, “What do they look like?”

That’s only natural considering I describe the approach we’ve put together as various parts:

You’re probably wondering too how all that comes together. Based on time, I didn't get to show this video to the group last night, so to give you a picture as well as some of the specific principles we apply, here’s a quick video from actual strategic thinking sessions.

If you have specific questions after watching the video, let me know via email (or write it on a little yellow post it)!

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