- People with solid, front-line business experience to help frame business issues.
- Others with functional knowledge applicable to the topic to provide an understanding of capabilities.
- Creative instigators who can act as catalysts for viewing things in new & unconventional ways.
Given that criteria, I've done very successful multi-person strategic thinking sessions with two people who filled multiple roles. Often, it takes 3 to 8 people per group to have enough depth in each of the three areas.
Tomorrow's post will highlight the challenges of overloading an ideation session with too much creativity. Trust me - it doesn't lead to the best, most implementable ideas.