“The Science of Hitting” by Ted Williams. As one of baseball’s greatest hitters (and the last person to hit .400 for a season), Williams had plenty of advice and insights to pass along.
The lesson that’s stayed with me to this day was depicted on the book's original cover. It was a photograph of Williams in the batter’s box with the strike zone depicted as 11 baseballs high and 7 baseballs across. And each color-coded baseball had a batting average listed on it corresponded to Williams’ expected batting average for pitches throughout his strike zone.
Belt high and over the plate, and he was a .400 hitter; low and away, and even the great Ted Williams knew he’d only hit .230. Williams’ point was he knew in what situations he’d be great (his "happy zone") and in which he’d be less than average. As a result, he only swung at pitches where he had a high probability of success.
That’s a great lesson well beyond baseball. Do you actively evaluate your strengths, your areas with the highest probabilities of innovation success, and concentrate efforts on those areas? If not, maybe now's the time (early in the season) to make sure you're only swinging at good "innovation" pitches day in and day out.