A January post highlighted the plan to broaden Brainzooming through social media. Specific tactics included Twitter, capturing story ideas with Flip video, and participating elsewhere online.
Since many readers have asked, here's a progress update: the opportunities, connections, and possibilities from implementing the plan have been beyond my expectations. For those considering using social media in your personal brand efforts, here are some highlights:
- Since grabbing the @Brainzooming Twitter name in January 2009, it's grown to a focused network of several thousand, including great thinkers globally on innovation, creativity, marketing, and branding.
- BrainzoomingTM blog activity is up 3 times for the biggest month in 2009 vs. 2008. It's increased through Twitter, answering questions and updating activities on LinkedIn, sharing links on Business Week Business Exchange, and commenting on other blogs.
- Twitter led to connecting with @sethsimonds, who's helping revamp Brainzooming, moving it to Wordpress (and Brainzooming.com).
- Posting "Taking the NO Out of InNOvation" on Slideshare, being selected as a feature ebook, and sharing the link broadly generated nearly 3700 views in six months to broaden the Brainzooming audience.
- I worked with a talented team to live tweet, blog, and video the Business Marketing Association conference in June 2009. We'll build on the experience for the October 2009 American Marketing Association Market Research Conference I'm chairing. We're building a Twitter presence with @amamrc, recording webcasts, bringing live tweeting into presentations via ParaTweet, and exploring unconference and Pecha Kucha presentations (which yes, I learned about through Twitter).
- A request came through Twitter to participate in a Sydney, Australia innovation event with two stories shot on the Flip and posted on YouTube. There have also been new speaking opportunities on social media and innovation (in person, on radio, and the internet) and writing connections with 24 Hours of Innovation, World Creativity and Innovation Week, and Braden Kelly's Blogging Innovation website.
- Brainzooming is listed among top innovation blogs on IdeaConnection. (If you have a minute, please go there and vote up Brainzooming!) Brainzooming has become more of a recognized outpost for innovation thinking, with a wonderful group of Twitter-based guest bloggers contributing and PR outreaches from people wanting to be featured on Brainzooming.
- Finally, Googling "Brainzooming" in December 2008 would have yielded about 40 hits. Doing it just now, "Brainzooming" returned thousands.
One learning has been that taking a strategic approach to social media for me means concentrating efforts on only a few sites. That's why there's little presence from me on Facebook or Plaxo. I will be trying though to make a concerted attempt to get back to some high impact sites and explore new ones. One is Bulbstorm.com - a crowdsourcing beta site allowing individuals and businesses to solicit input on ideas while still protecting fundamental, proprietary elements of the ideas through varying access levels.