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Thursday, January 8, 2009

4 Things To Do When Your Work Doesn’t Seem Strategic

I wind up in many conversations with people who view themselves as strategic and expect to do more strategic things in their jobs, but don’t feel as if they are.

What can you do if you find yourself in this situation? Here are four ideas:

What are you doing to be more strategic in your work?

Wednesday, January 7, 2009

New Year's Resolutions - Redoing Online Strategy

Following up yesterday's post about expectations for 2009, I get bored doing the same thing over and over. So give me a little bit of thinking time, and I'll start tinkering. Based on some messing around over the holiday, here are the work-in-process changes to my online approach for 2009.

Twitter

I've been resisting Twitter because it just hasn't made that much sense to me. My POV has been I'm not always that interested in what I'm doing, let alone anyone else being interested in it!

Then over the holidays, I started following Ann Handley, Chief Content Officer at Marketing Profs, Guy Kawasaki, David Harkleroad at The Hay Group, and Peter Shankman of HARO fame.

Rather than boring stuff about going to the grocery store, they use Twitter to point followers to information and people that they find intriguing. That's not boring, so with that, I'm in! We'll see what happens when the holidays give way to regular work life. For right now though, go here to find me on Twitter - @mikebrown.

Flip Video

Early in December, I bought a Flip Video Camera, which I recommend highly. In this case, going simple with fewer features has been the right move. It's provided quick alternative input for several posts already with a poster, an onsite guerrilla marketing report, and a silly video.

The Flip will enable a lot more of this variety, flexibility, and quicker turnaround on alternative content.

Get Out There More

I don't want the blog to be too inwardly focused, but several factors work against that objective:

  • Usually my approach is sharing ideas from personal experience. I prefer letting you know what works and doesn't based on what I've personally found, rather than reporting what somebody else did.
  • 2008 was a very heavy year for output, writing more than ever before. This constrained time to visit other websites, blogs, and publications, commenting and bringing ideas back to Brainzooming.

  • From a work demand standpoint, 2008 was intense; 2009 will be more so. Available time is very precious; fortunately, I can get by on little sleep.

With the positive response to case study updates from 2008 conferences and some less formal posts, in 2009, I'll try and shift to more variety and less formality in content:

  • More Surf's Up type posts based on links to Brainzooming-oriented content on other websites

  • More commenting on other sites and LinkedIn

  • Using Tweets as an alternative source of new Brainzooming posts (look to the top left on the blog for the most recent updates)

  • Greater frequency in video updates and shorter posts

We'll See


That's the early plan. I wanted to share it to help keep me on the program and so that as you see changes in the blog you have a better sense of what's going on. Your thoughts and reactions will be important as we see what works and what tweaks are necessary.

Tuesday, January 6, 2009

What New Is Ahead for You in 2009?

Somebody asked me how many years I’d worked at the same place. When I told him eighteen, he wondered aloud if I had eighteen years of experience – or two years of experience, nine times over.

That this person calls me every few years to apparently tear me down is beyond the point.

His comment is a great challenge for all of us at the start of the year: What specific learning and development goals are you setting for yourself so you’re noticeably different at the end of 2009?

In other words, what do you want to get out of 2009?

Monday, January 5, 2009

Creative Quickie - How Do You Define Creativity?

One of my big projects for 2008 was working with Jan Harness on “Creative Instigation.” As the presentation and book have developed, we’ve asked many people how they define creativity. Here are ten of the interesting answers we’ve received.

How do you define creativity?

  • A different way to a usual place or a usual way to a different place.
  • Your subconscious leaking out.
  • Creating a project, product, or piece that never before existed.
  • Humanity at its best.
  • Going beyond your expectations to make something that educates, inspires, and entertains.
  • Actions to conceive beauty.
  • Random associations grounded in strategy.
  • An outward expression of the awesomeness within.
  • Permission granted to take my brain off its leash.
  • Mistakes worth keeping.

Reader Definitions of “Creativity”

  • “Anything novel that is meaningful or useful.” – Macker
  • “Bending and shaping the everyday and normal into an expression of genius.” – Jan Leslie
  • “Going beyond your expectations to make something that educates, inspires and entertains." – Danny Alexander

Share your thoughts in the comments section on how you define creativity and add even more variety to the list!

Friday, January 2, 2009

Favorite Posts from the Past Year

Perusing other blogs, one featured an annual favorite articles icon where the blog author shared a retrospective of stories throughout the year.


Since many readers started following Brainzooming during the year, it seemed like a fun idea to adopt. Here are my 10 favorites from the past 12 months:

December 26, 2007 – Aunt Ollie’s Strategy – A wonderful demonstration that great strategy shouldn’t be complicated or confusing. This real-life story about going to visit my aunt during the Christmas holiday is a favorite because it’s become the closing piece for my strategic thinking presentations.

January 11, 2008 – How Fast? vs. Half-Assed – This relationship was drawn several years ago amid frustration over an unrealistic deadline coupled with an expectation for outstanding quality. The idea actually sprang from someone asking, “How fast?” but it hitting my ears as, “Half Assed.” The sketch sat in a folder as a “good idea” with no outlet until starting the blog.

January 14, 2008 – Why Do You Persist in Playing the Organ Weakly? – I took a little heat over this article about how bad the organist is at our Church. The article came about after personally snapping due to her inability to play even common Christmas songs. Imagining myself in her place, I considered options available to improve. It hasn’t worked, because she’s gotten worse during the year. Now, I’m offering it up.

February 29, 2008 – What Would You Do with an Extra Day? – I hate it when great people leave. But often it’s the right thing for them, even though it’s painful. This column’s theme came about because a great co-worker and friend picked “Leap Day” as her last on the job. I wanted to express my appreciation of her growth, my hopes for her future, and cause a few tears. Several people said it delivered on all three!

March 28, 2008 - Periodic Table of Corporate Behavior – This came from a conversation about “periodically” exercising. Somehow, that spawned contemplating if you could label behavioral compositions at work as we do chemical compositions in the periodic table. It seemed hilarious to me and is among the blog’s most frequently viewed pages. It just never generated much activity with people submitting behavioral formulas for co-workers or famous business people. Just figured out the March 28, 2009 column!

May 30, 2008 – Fixing the “Hail Mary” - This is a fave because it involves spirituality and is the most farfetched piece this year: imagine improving something 450 years old because someone with completely fresh ears misunderstood what everyone else was saying. A great testament to actively soliciting fresh perspectives and not always doing things the same way every time.

June 20, 2008 – “The Starry Night” – A story I'd been telling people informally for several years about a truly wonderful, creativity-enriching teacher. Once again, the blog provided the opportunity to finally share it with the broader audience that Matt Barr’s creativity deserves.

August 29, 2008 - “It’s a Masterpiece!” – Another real life occurrence. A parent, who could have been gruff, impatient, or indifferent, excited his child beyond belief and reaffirmed the young guy’s creativity by giving him the best possible answer to a question about his drawing. The young man was so full of creativity, he inspired another post with his fun questions during our flight to Washington, D.C.

September 22, 2008 – Giving the Bride Away – Attending our niece’s wedding inspired a variety of posts about expertise, branding, and seeing things from different perspectives (i.e., backwards at 65 mph). This post started the week, touching on the unconventional life Valerie’s created for herself and the learning opportunities it provided her uncle, who was able to do something he never thought he’d do: walk the bride down the aisle!

November 17, 2008 - Pumpkin Carving Squirrels – Number ten is probably my favorite because of its surprising ending and my sense of utter stupidity. I’m very willing to admit when someone is more creative than me, even if they are only seven inches tall!

Enjoy the look back! Thanks for your readership and here’s to a 2009 full of innovation and great successes!

Thursday, January 1, 2009

New Year's Resolutions - Be More Derivative, Creative, and Fun

This photo is from the 2008 MTV Europe Music Awards on Palladia. Katy Perry hosted the show and wore a variety of interesting outfits, including this one.

It looks like designer Jean Charles de Castelbajac crossed:

Totally derivative, yet completely creative and fun!

It's an approach worth trying next time you’re stuck for a quick creative idea:

  1. Draw a 3 by 3 grid on a sheet of paper.
  2. Label the three columns “Cartoon Character,” “Sports Team,” and “Celebrity” or if you want, label them completely differently.
  3. Whatever labels you pick, fill in the 3 squares below each label with examples of it.
  4. Then keeping pairing up three squares (one from each column) to see what the combos suggest in the way of borrowed creativity to address your challenge.

It will have you singing, "I borrowed an idea and I liked it!"